A little piece I wrote one day regarding some hyperbolic press about a band I don’t really care for.

Recent campaigns for the new long-playing album “Skeletal Lamping” by the Athens-based indie rock ensemble, Of Montreal, have claimed “..people will be talking about this record for years to come.” The band, who have at times donned theatrical make-up to enhance their live on-stage personal,  and their label, Polyvinyl, have captured the hearts and minds of the science and physics communities alike as the PR campaign makes use of the new, and controvertial, Quantum Displacement Acceleration.

“We teamed up with Nexgen Laboratories (based in Roanoke VA) on this the promotion of this record as we felt that being able to utilize time travel, or the ability to catch a glimse of the future.” the band’s publicist, XXXXX XXXX, said, “We can now, with solid data, back up any buzz or momentum behind the record knowing full well our ability to record data from the future.”

Currently in the early stages of what is to be a research project over the span of 10 years, the QDA method employs “projectors” of powerful magnetic fields that can open up small wormholes into the future with some control over time and location of where these wormholes will appear on the other side.

“With this project we’ve been playing film and audio recorders at select locations a year or two from the timeframe we have been placing the adverts,” says XXXXX “Some of these locations include indie record stores, art-school cafes, hipster bars, park benches, and public toilets.”

And the recordings have successful turned up the kind of discussion in the future that the label and the band are looking for.

“We have a brilliant segment of dialogue outside the Cake Shop in NYC from November 21, 2009 stating that the band have really found their stride on the record and that it has generated a lot of accolades from the ‘A-List’ music world.”

The current stage of the QDA is a small step in a larger path as developers are currently wrestling with expanding the current set-up to allow human travel through wormholes without a large safety risk that is at this point, an unknown.

“I also think that sending a street team a year or two ahead in the future to interview kids at bars and venues might come across as, well, too existential: ‘Hi, I’m from the year 2008 and I’m hear to ask you about this record, which we’re about to release but it has already been released here for two years.’ I think we risk more having our street team thrown in a looney bin than being torn apart in a wormhole!” laughs XXXXX.

But for the time being the partnership between Of Montreal and Nexgen is working.

“The best thing about what we’re doing is being able to really back the hype and buzz of our records with solid, concrete evidence and that’s a good thing in today’s music marketplace.”